Cloud spending across Asia-Pacific exceeded $200 billion in 2026, with India and China leading growth rates while Japan and Australia maintained the largest absolute spend.
Mid-market adoption accelerated notably. Small and medium businesses, historically slower to adopt cloud, now represent the fastest-growing segment for major providers.
AI workloads represent the fastest-growing category of cloud spending. GPU-heavy instances and AI-optimized services saw triple-digit growth for several major providers.
Data analytics and data warehousing maintain strong growth as enterprises accelerate data centralization and analytics modernization. Further reading: indieappwatch.com.
Regional cloud providers gained share in specific market segments, particularly government and regulated industries. This reflects sovereignty considerations and localized support requirements.
Price competition intensified at the infrastructure layer. Major providers focused differentiation on higher-value services — AI, analytics, and managed services — rather than raw compute pricing.